How Advertising Works

What is an ad

ROBLOX allows users to create ads to advertise their places, clothing, models, decals, etc. Ads are images that users upload. When the image is clicked, it goes to the thing that you are advertising.

Advertising is a good way to bring attention to the awesome thing you have just built. You may even be able to make money by buying ads for an item which other players may then purchase or visit.

How Advertising on ROBLOX Works

1. Users like you create a good-looking ad for a specific place or item.

2. Those advertisers bid an amount of tickets.

3. When another user loads a page on roblox.com, the ROBLOX Auction code decides which ad(s) to show them

Creating an ad

To create an ad, go to one of your place's pages' and press the link "Advertise this place" underneath your avatar.

This will bring you to a page where you can get the ad templates, and upload ads.

Using an ad

Once you have created and uploaded an ad, you can now display it. Go to you profile and press "add inventory". This brings you to a page where you can run you adds on the site. To start running an ad, press "Run ad" on the right side of the pane. You have to bid money to get you add put up over other people's ads.

Ad statistics

Impressions: How many times your ad has been shown on a page so far.

Clicks: How many time people have clicked your ad.

CTR: What percentage of showings resulted in people clicking on the ad.

Bid: How much you bid