How Advertising Works: Difference between revisions

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==Creating an add==
==Creating an ad==
To create an add, go to one of your place's pages' and press the link "Advertize this place" underneath your avatar.
To create an ad, go to one of your place's pages' and press the link "Advertize this place" underneath your avatar.


This will bring you to a page where you can get the add templates, and upload adds.  
This will bring you to a page where you can get the ad templates, and upload ads.  


==Using an add==
==Using an ad==
Once you have created and uploaded and add, you can now display it. Go to you profile and press "add inventory". This brings you to a page where you can run you adds on the site. To start running an add, press "Run add" on the right side of the pane. You have to bid money to get you add put up over other people's adds.
Once you have created and uploaded an ad, you can now display it. Go to you profile and press "add inventory". This brings you to a page where you can run you adds on the site. To start running an ad, press "Run ad" on the right side of the pane. You have to bid money to get you add put up over other people's ads.


==Add statistics==
==Ad statistics==
Impressions:
Impressions:
How many times you add has been shown on a page so far.
How many times your ad has been shown on a page so far.


Clicks:
Clicks:
How many time people have clicked your add.
How many time people have clicked your ad.


CTR:  
CTR:  
What percentage of showings resulted in people clicking on the add.
What percentage of showings resulted in people clicking on the ad.


Bid:
Bid:
How much you bid
How much you bid

Revision as of 08:28, 16 November 2008

Creating an ad

To create an ad, go to one of your place's pages' and press the link "Advertize this place" underneath your avatar.

This will bring you to a page where you can get the ad templates, and upload ads.

Using an ad

Once you have created and uploaded an ad, you can now display it. Go to you profile and press "add inventory". This brings you to a page where you can run you adds on the site. To start running an ad, press "Run ad" on the right side of the pane. You have to bid money to get you add put up over other people's ads.

Ad statistics

Impressions: How many times your ad has been shown on a page so far.

Clicks: How many time people have clicked your ad.

CTR: What percentage of showings resulted in people clicking on the ad.

Bid: How much you bid